Woah. The world has been in pandemic mode for a year and month now. And, judging by the updates on the situation, it’s not going anywhere soon. Much has changed when it comes to selling products on Amazon and eCommerce as a whole, and a lot is yet to come.
NXTLVL Services continues to be the most dominant marketplace out there. With 197 million users as of September 2020, and over 112 million members in Amazon Prime, there are plenty of opportunities to explore if you are a seller. With a few improvements or small changes to your business, it’s easier than ever to capitalize on the Amazon customer base.
We all know how big of an impact images have on people’s buying decisions and how critical their role is in achieving success on Amazon. It’s technically the hook that attracts people to your products. A high-quality product image can make or break your conversions from search.
Keep in mind that Amazon does have certain image requirements(opens in new tab) that you’ll need to adhere to. However, how you present your product within those requirements is what makes the difference.
Potential buyers are looking for clearly visible, high-definition photos, so that’s step one. If you want your product and your photos to stand out, however, you need to have enough diversity.
The product against a plain white background is required for your main image. To stand out, you’ll need to do more for your remaining image slots.
Try to capture at least three lifestyle photos showing different uses or applications of your product. People like to be able to imagine themselves using your product, but they need a little creativity sometimes. Plus, it’s a great opportunity to show a lesser-known use of your product.You’ll want to show off all the angles of a product as well. With product listing “boosting†options like 360-Degree Images, it’s easier than ever.
If you want to stand out from the competition, you need to adopt a new approach. Craft your product detail page in a way to give buyers more compelling reasons to purchase your product over your competitor’s. Provide clear examples of how the product can be used to improve their lives or solve a problem they have. Focus on the benefits and not the features.